We have already entered in 2015 so now the thing is that what will happen in SEO industry in this year it is like a mystery. One thing is sure content is king. Apart from it which all strategies will prove much beneficial to boost rank in SEO . I am sharing some thoughts which I had already applied on my online work strategies and really those were amazing to give out standard result.
SEO Outsource: This is big question now-a-days for those who are getting search engine optimization services from seo agency. They don’t know exactly what they are doing for their websites to get rank in major search engines. So this is the big task to find out top SEO companies of Delhi for best results in web search world.
Some big brands loosed their ranking in SERP with low quality seo strategies for example the first big name was Expedia Google fixed penalty on them just because they were doing unnatural link building for boost the ranking. As you know SEO industry was only waiting for Penguin update with so much excitement. Almost every webmaster would like to recover their website as soon as possible. Apart from this Google introduced with other updates as well for better ranking in search engine result page.
Google’s major updates of 2014
Guest Blogging: Matt Cutts counted guest blogging as an offence in link building because numbers of bloggers were getting backlinks with the technique of monopoly with share the blogs of each other’s on their websites.
Panda 4.0 Update: All webmasters knows very well what is Google Panda and how it could be affect those websites ranking which have low quality or thin content. Now there is no place for that kind of sites which are using duplicate content to rank their sites top in Google. This is good move by giant search engine because now there is no chance for spammers to get rank for their keywords.
Pigeon: Google introduced with another update by one more animal name Pigeon which is truly indicate to quality of local listing. This update solved issues between Yelp and Google and in other words you can say Google updated pigeon to just solve the matters of local searching to show results in web search of yelp.
In between that Matt Cutts announced he is going on leave and till yet he hasn’t joined Google web spam control team. There are numbers of doubts behind that because how it could be possible and how an important person can take too much leaves than expectations.
HTTP to HTTPS: Google announced another update in front of SEO world if webmasters will get HTTPS certificate instead of HTTP for the websites then it would be good from ranking points of view. But I haven’t seen much webmasters used this for their sites, because seo’s persons have doubts on this like Google could be play with it similar like authorship.
Penguin 3.0: Finally Google refreshed their most important update Penguin which is much crucial from every webmaster point of view. No doubts numbers of websites has been recovered after this update but still there is more things are need to do for Google in Penguin. One more thing proved after this refresh if you will submit reconsideration request properly then it would be work amazing to left the penguin penalty from your website.
Now the time to check out more things than Google updates
Technical Errors: First thing to notice you should remove all technical errors from your websites. This is not an easy task to do but it is much important part from the ranking point of view. Technical audit will help to remove duplicate urls, Broken links, Tags modified, Images removed, Perhaps Urls changed.
You can take help of some online tools for that and I would like to go with Screaming Frog which is best tool to get whole technical audit report for website.
Google webmaster tools is another finest way to find out and solve errors in sites related to broken links, xml sitemaps etc.
Monitor basics: Title tags, meta descriptions and ALT tags these are the little things but always you should remind these to get good response from search engine.
Competitor analysis: This is one of the best technique to get rank in Search Engine Result Page because from there you can judge what all strategies will work more better to boost rank in less time.
Conclusion
As you know Google is not showing any mercy for spammers because they would like to deliver spam free results in web search world. Google algorithm is good move to control spam in web search world. Now the thing is that search engine optimization is not an easy task to do like earlier era of SEO. Only smart work will get more visibility in search result, So webmasters should concern quality rather than quantity.
